Movie Nights In

Movie Nights In – Privacy Notice

Our Promise
Asda is all about you – our customers and colleagues, our suppliers and our business partners – so we truly value our relationship with you and the trust you place in us. Respect for the Individual is at the heart of all we do, so we do take our responsibilities to each one of you, regarding your Privacy and Personal Information, very seriously.

This notice applies to customers taking part in promotions offered by Asda in conjunction with selected Third Parties, where customers are able to receive vouchers for free or discounted goods and services provided by other organisations where they demonstrate they meet eligibility criteria or have made an eligible purchase. Read this notice in conjunction with Asda’s Privacy Notice at

What is Personal Information?
Personal Information (also known as personal data) is any information that identifies someone and any information that relates to that identified person. For example, if you have an Asda online account, your name and email address are information that identifies you, and your orders are information that relate to you.

Who is the Controller of your Personal Information?
The Controller of your Personal Information is Asda Stores Limited (with registered address at Asda House, Great Wilson Street, Leeds, LS11 5AD) unless we tell you otherwise. Contact Us for details on how to contact our Data Protection Officer if you have any questions or concerns about our handling of your Personal Information, or if you wish to make a complaint.

If you choose to redeem a voucher code with a Third Party organisation, such as Sky, this Third Party will be the controller of the Personal Information associated your booking or order and the Third Party’s own Terms and Conditions will apply. Contact this Third Party directly for their own Privacy Notice and further information.

What Personal Information do we collect about you and how do we use it? 

Processing Purpose

Categories of data

Legal Basis for Processing

To create an online account for you to manage rewards or vouchers, or to send vouchers to you.
We’ll validate your purchase using your receipt or order information, and then send you the voucher by email.

  • Personal Identifiers
  • Contact Information


  • Necessary for performance of the contract between you and us


To validate your eligibility for individual campaigns.

  • Purchase History Information
  • Necessary for performance of the contract between you and us

To resolve any issues or problems you may encounter when participating in this promotion

  • Personal Identifiers
  • Contact Information
  • Purchase History Information
  • Communications Information
  • To meet our legitimate interests to run our business effectively by understanding any issues you have encountered, to provide you with excellent customer service and to better apply the feedback provided to us.

To send you offers, suggestions, recipes and news about products and services we think you will love.

  • Personal Identifiers
  • Contact Information
  • Your consent – where you have opted in to receiving direct marketing from Asda.

To understand our customers better, find out more about the kinds of thing they like or are not so keen on, and to help the improvement of our products, services, websites and communications.

  • Personal Identifiers
  • Contact Information
  • Online Identifiers
  • To meet our legitimate interests to run our business effectively by understanding how you are using our products and services.
  • Where analysis of online activities occurs using cookies this is carried out on the basis of your consent, where you have allowed analytics cookies.

Where possible, we also try to anonymise information so that individuals can’t be identified from it. An example of this is what we call Customer Insight. We analyse data about how our customer responded to this promotion and use this to help us improve our promotions in the future. However, we don’t need to know who these customers are to do this, we just need to know information such as how many bought certain products at certain times for example. So, instead of just putting all of our customers’ information together and analysing it, we first remove the pieces of information that could identify them, such as names, contact details, addresses and so on.
Where we rely on legitimate interests, we have carefully assessed our legitimate business interests and the potential impact on you to ensure that your Privacy and rights are protected. If you would like to understand more about how we have assessed our legitimate business interests, please get in touch via the Contact Us page.

Where do we collect your Personal Information from?
We collect this Personal Information directly from you, when you enter your details to receive your voucher code, or when you interact with us.

We do not buy or sell your Personal Information.

Who do we share it with?
We have controls to limit access to your Personal Information to:

  • Individual colleagues who need it to do their job, such as dealing with enquiries and complaints;
  • Select business partners, including:
    • Trusted business partners who may organise or administer promotions on our behalf, such as our promotions partner TLC.
    • Trusted business partners including Walmart Inc., who need it to provide services to us, such as maintaining our computer systems or hosting our technology platforms.

If requested, and where it is required or permitted by law, we may provide Personal Information to:

  • Official bodies, such as government agencies, local authorities, regulators and the police, who are authorised to request Personal Information where it is necessary for their lawful purposes;
  • Asda’s advisers, including lawyers, insurers, accountants and auditors;
  • Other organisations such as law firms or insurance companies acting on behalf of individuals, who may request evidence containing Personal Information, to support a claim

If you would like to understand more detail about which trusted third parties we may share your Personal Information with, please get in touch with us using the Contact Us page.

Where is your Personal Information kept, processed and accessed from?

Personal Information may be processed from a variety of different locations. This can include locally in the UK or other global locations depending on the computer systems utilized or the third party supporting that activity. Walmart Inc. provides many of our systems and these services are from the US.

To ensure that Personal Information is handled in line with our high standards, including providing the same level of protection, we put in place data transfer arrangements with Walmart Inc. and each company that processes Personal Information outside the European Economic Area. If you want to know more about data transfer arrangements Contact Us.

How long will we keep your Personal Information for?
Unless otherwise stated, we will keep your Personal Information for three months beyond the end of the promotional period then we will securely delete it.

We do need to keep some anonymous information for longer than this, such as the number of vouchers issued, so we can analyse it to identify trends and changes in activity and buying habits. We remove all names, contact details and any other information that identify individual customers, so it’s all just anonymous numbers and data.

How do we protect and secure your Personal Information?
We use security measures, including physical, administrative, and technical safeguards to protect the confidentiality of your Personal Information. These measures include encryption, security certificates, access controls, information security technologies, policies, procedures and other information security measures to help protect your Information.

When designing or implementing new computer systems and processes we look at ways to identify and mitigate potential security risks and then monitor and test our security systems to help protect your Personal Information.

How can I exercise my Privacy Rights?
Personal Information is just that – it’s personal, and it’s yours. So we want to make sure that it’s easy for you to take control of it and exercise your legal rights. This Privacy Notice tells you all about how we collect and process your Personal Information, and why we are allowed to do so.

If you want to know more about your Privacy Rights and how to make a Rights Request, simply contact us by emailing us at or in writing at Data Protection, Asda House, Great Wilson Street, Leeds, LS11 5AD. Or find out more about your rights here



TLC’s website and websites we operate and administer on behalf of our clients places Cookies on your computer.

What are Cookies?
Cookies are small text files placed on your computer or mobile device by websites. They store preferences and other information to allow you to use the website efficiently and also provide information on how websites are used. Some cookies are essential for the website to function, others are optional.
With most Internet Browsers, you can erase Cookies from your computer hard drive, block all Cookies, or receive a warning before a Cookie is stored. Further details on removing Cookies is available on Please note that removing or blocking Cookies may interfere with your full use of our sites.

Essential Cookies
We use session Cookies to store information that are essential for the website to function. This includes Cookies that store code validation and reward information. These Cookies expire when you terminate your browser session.

Performance Cookies
These Cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These Cookies do not collect information that identifies a visitor. All information these Cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
We use Cookies to ‘remember’ what interactions the user has had with the site and the web pages the user has viewed, for example the URL of the page.





Google Analytics


Google stores the information collected by the cookies on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Unless you opt-out of the Google Cookie, by using this site you consent to the use of the Google Cookie and any information generated by Google Analytics.

2 years


1 minute


24 hours


4 months

What first party Cookies does this site use?
This site does not use any third party Cookies.
If you would like more information on the Cookies used by our site (and any other site) you can do so from within your web browser by following these steps:

Legal ground for Cookies collecting personal information
Where consent is required for Cookies to be placed on your computer, TLC’s use and storage of personal information relating to you provided by the Cookies is based on your consent. You may withdraw your consent at any time by updating your Cookie settings and contacting us at
Where consent is not needed for cookies to be placed on your computer (for example, where a cookie is needed for the operation of our website), the use and storage of any personal information provided by the cookies will be based on legitimate interests. The legitimate interests we are pursuing are the operation of our website and promotion of TLC.

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