Product  |  Search Central  |  Google Developers

Add markup to your product pages so Google can provide detailed product information in
rich Search results — including Google Images. Users can see price, availability, and
review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while
they are searching for items to buy on Google Search or images that include products you sell. Maintain
the accuracy and freshness of your product information, so your customers find the relevant,
current items they’re looking for.

This page explains how to mark up your product information so that Google Search can display rich
results in Google Search. Product markup also makes your products eligible to display with a
badge in Google Images, which can encourage more users to click your content.

Image of a rich result and Google Images result with product information

There are two types of pages where you would typically use this markup:

  • Product page that describes a single product
  • Shopping aggregator page that lists a single product, along with information about
    different sellers offering that product

Based on how you mark up your content, your products may also be eligible for the following
enhancements:

Product enhancements

Shipping details: Help people see shipping costs and estimated delivery timeframes based on their location and your company’s shipping policies. Shipping details can appear in the Overview and Stores tabs for a specific product result. This enhancement is only available in the US, in English, and on mobile devices.

To be eligible for this enhancement, add
OfferShippingDetails
structured data. For more examples on how to indicate free shipping, multiple services,
and regions you don’t ship to, review the
Shipping details best practices.

Shipping details in Search results


Price drop: Help people understand the lowest price for your product.
Based on the running historical average of your product’s pricing, Google automatically
calculates the price drop. The price drop appearance is available in English in the US,
on both desktop and mobile.

To be eligible for the price drop appearance, add an Offer to your
Product structured data. The price must be
a specific price, not a range (for example, it can’t be $50.99 to $99.99).

Price drop in search results


How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data. For a step-by-step guide
on how to add structured data to a web page, check out the
structured
data codelab.

  1. Add the required properties. Based on the
    format you’re using, learn where to insert
    structured data on the page.

  2. Follow the guidelines.
  3. Validate your code using the
    Rich Results Test.
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
    accessible to Google and not blocked by a robots.txt file, the noindex tag, or
    login requirements. If the page looks okay, you can
    ask Google to
    recrawl your URLs.

  5. To keep Google informed of future changes, we recommend that you
    submit a
    sitemap. You can automate this with the
    Search Console Sitemap
    API.

Try it out

Single product page

Here’s an example of a single product page.

JSON-LD

 <html>
  <head>
    <title>Executive Anvil</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org/",
      "@type": "Product",
      "name": "Executive Anvil",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.",
      "sku": "0446310786",
      "mpn": "925872",
      "brand": {
        "@type": "Brand",
        "name": "ACME"
      },
      "review": {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "4",
          "bestRating": "5"
        },
        "author": {
          "@type": "Person",
          "name": "Fred Benson"
        }
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.4",
        "reviewCount": "89"
      },
      "offers": {
        "@type": "Offer",
        "url": "https://example.com/anvil",
        "priceCurrency": "USD",
        "price": "119.99",
        "priceValidUntil": "2020-11-20",
        "itemCondition": "https://schema.org/UsedCondition",
        "availability": "https://schema.org/InStock"
      }
    }
    </script>
  </head>
  <body>
  </body>
</html>

RDFa

 <html>
  <head>
    <title>Executive Anvil</title>
  </head>
  <body>
    <div typeof="schema:Product">
        <div rel="schema:review">
          <div typeof="schema:Review">
            <div rel="schema:reviewRating">
              <div typeof="schema:Rating">
                <div property="schema:ratingValue" content="4"></div>
                <div property="schema:bestRating" content="5"></div>
              </div>
            </div>
            <div rel="schema:author">
              <div typeof="schema:Person">
                <div property="schema:name" content="Fred Benson"></div>
              </div>
            </div>
          </div>
        </div>
        <div rel="schema:image" resource="https://example.com/photos/4x3/photo.jpg"></div>
        <div property="schema:mpn" content="925872"></div>
        <div property="schema:name" content="Executive Anvil"></div>
        <div property="schema:description" content="Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height."></div>
        <div rel="schema:image" resource="https://example.com/photos/1x1/photo.jpg"></div>
        <div rel="schema:brand">
          <div typeof="schema:Brand">
            <div property="schema:name" content="ACME"></div>
          </div>
        </div>
        <div rel="schema:aggregateRating">
          <div typeof="schema:AggregateRating">
            <div property="schema:reviewCount" content="89"></div>
            <div property="schema:ratingValue" content="4.4"></div>
          </div>
        </div>
        <div rel="schema:offers">
          <div typeof="schema:Offer">
            <div property="schema:price" content="119.99"></div>
            <div property="schema:availability" content="https://schema.org/InStock"></div>
            <div property="schema:priceCurrency" content="USD"></div>
            <div property="schema:priceValidUntil" datatype="xsd:date" content="2020-11-20"></div>
            <div rel="schema:url" resource="https://example.com/anvil"></div>
            <div property="schema:itemCondition" content="https://schema.org/UsedCondition"></div>
          </div>
        </div>
        <div rel="schema:image" resource="https://example.com/photos/16x9/photo.jpg"></div>
        <div property="schema:sku" content="0446310786"></div>
      </div>
  </body>
</html>

Microdata

 <html>
  <head>
    <title>Executive Anvil</title>
  </head>
  <body>
  <div>
    <div itemtype="https://schema.org/Product" itemscope>
      <meta itemprop="mpn" content="925872" />
      <meta itemprop="name" content="Executive Anvil" />
      <link itemprop="image" href="https://example.com/photos/16x9/photo.jpg" />
      <link itemprop="image" href="https://example.com/photos/4x3/photo.jpg" />
      <link itemprop="image" href="https://example.com/photos/1x1/photo.jpg" />
      <meta itemprop="description" content="Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height." />
      <div itemprop="offers" itemtype="https://schema.org/Offer" itemscope>
        <link itemprop="url" href="https://example.com/anvil" />
        <meta itemprop="availability" content="https://schema.org/InStock" />
        <meta itemprop="priceCurrency" content="USD" />
        <meta itemprop="itemCondition" content="https://schema.org/UsedCondition" />
        <meta itemprop="price" content="119.99" />
        <meta itemprop="priceValidUntil" content="2020-11-20" />
      </div>
      <div itemprop="aggregateRating" itemtype="https://schema.org/AggregateRating" itemscope>
        <meta itemprop="reviewCount" content="89" />
        <meta itemprop="ratingValue" content="4.4" />
      </div>
      <div itemprop="review" itemtype="https://schema.org/Review" itemscope>
        <div itemprop="author" itemtype="https://schema.org/Person" itemscope>
          <meta itemprop="name" content="Fred Benson" />
        </div>
        <div itemprop="reviewRating" itemtype="https://schema.org/Rating" itemscope>
          <meta itemprop="ratingValue" content="4" />
          <meta itemprop="bestRating" content="5" />
        </div>
      </div>
      <meta itemprop="sku" content="0446310786" />
      <div itemprop="brand" itemtype="https://schema.org/Brand" itemscope>
        <meta itemprop="name" content="ACME" />
      </div>
    </div>
  </div>
  </body>
</html>

Single product with shipping details

Here’s an example of a single product page with shipping details. This example would
result in a shipping rate of $3.49 for all users that live in
zip codes between 98100 and 98199. For more examples, review the
Shipping details best practices.

JSON-LD

 <html>
  <head>
    <title>Nice trinket</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org/",
      "@type": "Product",
      "sku": "trinket-12345",
      "gtin14": "12345678901234",
      "image": [
        "https://example.com/photos/16x9/trinket.jpg",
        "https://example.com/photos/4x3/trinket.jpg",
        "https://example.com/photos/1x1/trinket.jpg"
      ],
      "name": "Nice trinket",
      "description": "Trinket with clean lines",
      "brand": {
        "@type": "Brand",
        "name": "MyBrand"
      },
      "offers": {
        "@type": "Offer",
        "url": "http://www.example.com/trinket_offer",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "https://schema.org/InStock",
        "price": "39.99",
        "priceCurrency": "USD",
        "priceValidUntil": "2020-11-20",
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          "shippingRate": {
            "@type": "MonetaryAmount",
            "value": "3.49",
            "currency": "USD"
          },
          "shippingDestination": {
            "@type": "DefinedRegion",
            "addressCountry": "US",
            "postalCodeRange": {
              "postalCodeBegin": "98100",
              "postalCodeEnd": "98199"
            }
          },
          "deliveryTime": {
            "@type": "ShippingDeliveryTime",
            "handlingTime": {
              "@type": "QuantitativeValue",
              "minValue": "0",
              "maxValue": "1"
            },
            "transitTime": {
              "@type": "QuantitativeValue",
              "minValue": "1",
              "maxValue": "5"
            },
            "cutOffTime": "19:30-08:00",
            "businessDays": {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": [ "https://schema.org/Monday", "https://schema.org/Tuesday", "https://schema.org/Wednesday", "https://schema.org/Thursday" ]
            }
          }
        }
      },
      "review": {
        "@type": "Review",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": "4",
            "bestRating": "5"
          },
          "author": {
            "@type": "Person",
            "name": "Fred Benson"
          }
        },
        "aggregateRating": {
          "@type": "AggregateRating",
          "ratingValue": "4.4",
          "reviewCount": "89"
        }
      }
    </script>
  </head>
  <body>
  </body>
</html>

RDFa

 <html>
  <head>
    <title>Nice trinket</title>
  </head>
  <body>
    <div typeof="schema:Product">
      <div property="schema:sku" content="trinket-12345"></div>
      <div property="schema:gtin14" content="12345678901234"></div>
      <div property="schema:name" content="Nice trinket"></div>
      <div rel="schema:image" resource="https://example.com/photos/16x9/trinket.jpg"></div>
      <div rel="schema:image" resource="https://example.com/photos/4x3/trinket.jpg"></div>
      <div rel="schema:image" resource="https://example.com/photos/1x1/trinket.jpg"></div>
      <div property="schema:description" content="Trinket with clean lines"></div>
      <div rel="schema:brand">
        <div typeof="schema:Brand">
          <div property="schema:name" content="MyBrand"></div>
        </div>
      </div>
      <div rel="schema:offers">
        <div typeof="schema:Offer">
          <div rel="schema:url" resource="https://example.com/trinket_offer"></div>
          <div property="schema:itemCondition" content="https://schema.org/NewCondition"></div>
          <div property="schema:availability" content="https://schema.org/InStock"></div>
          <div property="schema:price" content="39.99"></div>
          <div property="schema:priceCurrency" content="USD"></div>
          <div property="schema:priceValidUntil" datatype="xsd:date" content="2020-11-20"></div>
          <div rel="schema:shippingDetails">
            <div typeof="schema:OfferShippingDetails">
              <div rel="schema:shippingRate">
                <div typeof="schema:MonetaryAmount">
                  <div property="schema:value" content="3.49"></div>
                  <div property="schema:currency" content="USD"></div>
                </div>
              </div>
              <div rel="schema:shippingDestination">
                <div typeof="schema:DefinedRegion">
                  <div property="schema:addressCountry" content="US"></div>
                  <div rel="schema:postalCodeRange">
                    <div typeof="schema:PostalCodeRangeSpecification">
                      <div property="schema:postalCodeBegin" content="98100"></div>
                      <div property="schema:postalCodeEnd" content="98199"></div>
                    </div>
                  </div>
                </div>
              </div>
              <div rel="schema:deliveryTime">
                <div typeof="schema:ShippingDeliveryTime">
                  <div rel="schema:handlingTime">
                    <div typeof="schema:QuantitativeValue">
                      <div property="schema:minValue" content="0"></div>
                      <div property="schema:maxValue" content="1"></div>
                    </div>
                  </div>
                  <div rel="schema:transitTime">
                    <div typeof="schema:QuantitativeValue">
                      <div property="schema:minValue" content="1"></div>
                      <div property="schema:maxValue" content="5"></div>
                    </div>
                  </div>
                  <div property="schema:cutOffTime" content="19:30-08:00"></div>
                  <div rel="schema:businessDays">
                    <div typeof="schema:OpeningHoursSpecification">
                      <div property="schema:dayOfWeek" content="https://schema.org/Monday"></div>
                      <div property="schema:dayOfWeek" content="https://schema.org/Tuesday"></div>
                      <div property="schema:dayOfWeek" content="https://schema.org/Wednesday"></div>
                      <div property="schema:dayOfWeek" content="https://schema.org/Thursday"></div>
                    </div>
                  </div>
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
      <div rel="schema:review">
        <div typeof="schema:Review">
          <div rel="schema:reviewRating">
            <div typeof="schema:Rating">
              <div property="schema:ratingValue" content="4"></div>
              <div property="schema:bestRating" content="5"></div>
            </div>
          </div>
          <div rel="schema:author">
            <div typeof="schema:Person">
              <div property="schema:name" content="Fred Benson"></div>
            </div>
          </div>
        </div>
      </div>
      <div rel="schema:aggregateRating">
        <div typeof="schema:AggregateRating">
          <div property="schema:reviewCount" content="89"></div>
          <div property="schema:ratingValue" content="4.4"></div>
        </div>
      </div>
    </div>
  </body>
</html>

Microdata

 <html>
  <head>
    <title>Nice trinket</title>
  </head>
  <body>
  <div>
    <div itemtype="https://schema.org/Product" itemscope>
      <meta itemprop="sku" content="trinket-12345" />
      <meta itemprop="gtin14" content="12345678901234" />
      <meta itemprop="name" content="Nice trinket" />
      <link itemprop="image" href="https://example.com/photos/16x9/trinket.jpg" />
      <link itemprop="image" href="https://example.com/photos/4x3/trinket.jpg" />
      <link itemprop="image" href="https://example.com/photos/1x1/trinket.jpg" />
      <meta itemprop="description" content="Trinket with clean lines" />
      <div itemprop="brand" itemtype="https://schema.org/Brand" itemscope>
        <meta itemprop="name" content="MyBrand" />
      </div>
      <div itemprop="offers" itemtype="https://schema.org/Offer" itemscope>
        <link itemprop="url" href="http://www.example.com/trinket_offer" />
        <meta itemprop="itemCondition" content="https://schema.org/NewCondition" />
        <meta itemprop="availability" content="https://schema.org/InStock" />
        <meta itemprop="price" content="39.99" />
        <meta itemprop="priceCurrency" content="USD" />
        <meta itemprop="priceValidUntil" content="2020-11-20" />
        <div itemprop="shippingDetails" itemtype="https://schema.org/OfferShippingDetails" itemscope>
          <div itemprop="shippingRate" itemtype="https://schema.org/MonetaryAmount" itemscope>
            <meta itemprop="value" content="3.49" />
            <meta itemprop="currency" content="USD" />
          </div>
          <div itemprop="shippingDestination" itemtype="https://schema.org/DefinedRegion" itemscope>
            <meta itemprop="addressCountry" content="US" />
            <div itemprop="postalCodeRange" itemtype="https://schema.org/PostalCodeRangeSpecification" itemscope>
              <meta itemprop="postalCodeBegin" content="98100" />
              <meta itemprop="postalCodeEnd" content="98199" />
            </div>
          </div>
          <div itemprop="deliveryTime" itemtype="https://schema.org/ShippingDeliveryTime" itemscope>
            <div itemprop="handlingTime" itemtype="https://schema.org/QuantitativeValue" itemscope>
              <meta itemprop="minValue" content="0" />
              <meta itemprop="maxValue" content="1" />
            </div>
            <div itemprop="transitTime" itemtype="https://schema.org/QuantitativeValue" itemscope>
              <meta itemprop="minValue" content="1" />
              <meta itemprop="maxValue" content="5" />
            </div>
            <meta itemprop="cutOffTime" content="19:30-08:00" />
            <div itemprop="businessDays" itemtype="https://schema.org/OpeningHoursSpecification" itemscope>
              <meta itemprop="dayOfWeek" content="https://schema.org/Monday" />
              <meta itemprop="dayOfWeek" content="https://schema.org/Tuesday" />
              <meta itemprop="dayOfWeek" content="https://schema.org/Wednesday" />
              <meta itemprop="dayOfWeek" content="https://schema.org/Thursday" />
            </div>
          </div>
        </div>
      </div>
      <div itemprop="review" itemtype="https://schema.org/Review" itemscope>
        <div itemprop="author" itemtype="https://schema.org/Person" itemscope>
          <meta itemprop="name" content="Fred Benson" />
        </div>
        <div itemprop="reviewRating" itemtype="https://schema.org/Rating" itemscope>
          <meta itemprop="ratingValue" content="4" />
          <meta itemprop="bestRating" content="5" />
        </div>
      </div>
      <div itemprop="aggregateRating" itemtype="https://schema.org/AggregateRating" itemscope>
        <meta itemprop="reviewCount" content="89" />
        <meta itemprop="ratingValue" content="4.4" />
      </div>
    </div>
  </div>
  </body>
</html>

Shopping aggregator page

Here’s an example of a shopping aggregator page.

JSON-LD

<html>
  <head>
    <title>Executive Anvil</title>
    <script type="application/ld+json">
      {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Executive Anvil",
        "image": [
          "https://example.com/photos/1x1/photo.jpg",
          "https://example.com/photos/4x3/photo.jpg",
          "https://example.com/photos/16x9/photo.jpg"
         ],
        "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.",
        "sku": "0446310786",
        "mpn": "925872",
        "brand": {
          "@type": "Brand",
          "name": "ACME"
        },
        "review": {
          "@type": "Review",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": "4",
            "bestRating": "5"
          },
          "author": {
            "@type": "Person",
            "name": "Fred Benson"
          }
        },
        "aggregateRating": {
          "@type": "AggregateRating",
          "ratingValue": "4.4",
          "reviewCount": "89"
        },
        "offers": {
          "@type": "AggregateOffer",
          "offerCount": "5",
          "lowPrice": "119.99",
          "highPrice": "199.99",
          "priceCurrency": "USD"
        }
      }
    </script>
  </head>
  <body>
  </body>
</html>

RDFa

 <html>
  <head>
    <title>Executive Anvil</title>
  </head>
  <body>
    <div typeof="schema:Product">
      <div rel="schema:review">
        <div typeof="schema:Review">
          <div rel="schema:reviewRating">
            <div typeof="schema:Rating">
              <div property="schema:ratingValue" content="4"></div>
              <div property="schema:bestRating" content="5"></div>
            </div>
          </div>
          <div rel="schema:author">
            <div typeof="schema:Person">
              <div property="schema:name" content="Fred Benson"></div>
            </div>
          </div>
        </div>
      </div>
      <div rel="schema:aggregateRating">
        <div typeof="schema:AggregateRating">
          <div property="schema:reviewCount" content="89"></div>
          <div property="schema:ratingValue" content="4.4"></div>
        </div>
      </div>
      <div rel="schema:image" resource="https://example.com/photos/4x3/photo.jpg"></div>
      <div property="schema:mpn" content="925872"></div>
      <div property="schema:name" content="Executive Anvil"></div>
      <div property="schema:description" content="Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height."></div>
      <div rel="schema:image" resource="https://example.com/photos/1x1/photo.jpg">
      </div>
      <div rel="schema:brand">
        <div typeof="schema:Brand">
          <div property="schema:name" content="ACME"></div>
        </div>
      </div>
      <div rel="schema:offers">
        <div typeof="schema:AggregateOffer">
          <div property="schema:offerCount" content="5"></div>
          <div property="schema:lowPrice" content="119.99"></div>
          <div property="schema:highPrice" content="199.99"></div>
          <div property="schema:priceCurrency" content="USD"></div>
          <div rel="schema:url" resource="https://example.com/anvil"></div>
        </div>
      </div>
      <div rel="schema:image" resource="https://example.com/photos/16x9/photo.jpg"></div>
      <div property="schema:sku" content="0446310786"></div>
    </div>
  </body>
</html>

Microdata

 <html>
  <head>
    <title>Executive Anvil</title>
  </head>
  <body>
  <div>
    <div itemtype="https://schema.org/Product" itemscope>
      <meta itemprop="mpn" content="925872" />
      <meta itemprop="name" content="Executive Anvil" />
      <link itemprop="image" href="https://example.com/photos/16x9/photo.jpg" />
      <link itemprop="image" href="https://example.com/photos/4x3/photo.jpg" />
      <link itemprop="image" href="https://example.com/photos/1x1/photo.jpg" />
      <meta itemprop="description" content="Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height." />
      <div itemprop="offers" itemtype="https://schema.org/AggregateOffer" itemscope>
        <meta itemprop="lowPrice" content="119.99" />
        <meta itemprop="highPrice" content="199.99" />
        <meta itemprop="offerCount" content="6" />
        <meta itemprop="priceCurrency" content="USD" />
      </div>
      <div itemprop="aggregateRating" itemtype="https://schema.org/AggregateRating" itemscope>
        <meta itemprop="reviewCount" content="89" />
        <meta itemprop="ratingValue" content="4.4" />
      </div>
      <div itemprop="review" itemtype="https://schema.org/Review" itemscope>
        <div itemprop="author" itemtype="https://schema.org/Person" itemscope>
          <meta itemprop="name" content="Fred Benson" />
        </div>
        <div itemprop="reviewRating" itemtype="https://schema.org/Rating" itemscope>
          <meta itemprop="ratingValue" content="4" />
          <meta itemprop="bestRating" content="5" />
        </div>
      </div>
      <meta itemprop="sku" content="0446310786" />
      <div itemprop="brand" itemtype="https://schema.org/Brand" itemscope>
        <meta itemprop="name" content="ACME" />
      </div>
    </div>
  </div>
  </body>
</html>

Guidelines

Product rich results provide users with information about a specific
product, such as its price, availability, and reviewer ratings.
The following guidelines apply to Product markup:

To include product information in Google Images, you must add additional properties:

  • To show your product information in the rich image viewer: Include the
    name, image, price, and priceCurrency
    properties.
  • To show your product information in the Related Items feature: Include the
    name, image, price, priceCurrency, and
    availability properties.

Shipping details best practices

Indicating free shipping

If you offer free shipping for specific products, set the shippingRate
to zero for all regions where you ship those products on your product pages. For example, if
you offer free shipping to the state of New York, you could implement the following for your
products that ship to New York:

"shippingDetails": {
  "@type": "OfferShippingDetails",
  "shippingRate": {
    "@type": "MonetaryAmount",
    "value": "0",
    "currency": "USD"
  },
  "shippingDestination": [{
    "@type": "DefinedRegion",
    "addressCountry": "US",
    "addressRegion": ["NY"]
  }]
}

Indicating regions that you don’t ship to

To set regions where you don’t ship your products to, add the doesNotShip
property. This property supersedes your other shipping settings. For example, if you ship
products to the US, but don’t ship products to Alaska or Hawaii, you could implement the
following for your products that don’t ship to those states:

"shippingDetails": {
  "@type": "OfferShippingDetails",
  "doesNotShip": true,
  "shippingDestination": {
    "@type": "DefinedRegion",
    "addressCountry": "US",
    "addressRegion": ["AK", "HI"]
  }
}

Indicating multiple shipping services for the same delivery region

Sometimes merchants might have multiple options for users to select when shipping a product to
a destination (for example, Express Overnight, Rushed 2-day, and Standard). You can indicate
each of these by using multiple shippingDetails properties, each
with different combinations of the shippingRate and
deliveryTime properties.

If you have multiple shippingRate properties for the same delivery
destination, Google will display data based on your cheapest shipping option.

Structured data type definitions

You must include the required properties for your content to be eligible for display as a rich result.
You can also include the recommended properties to add more information about your content,
which could provide a better user experience.

Product

The full definition of Product is available at
schema.org/Product. When you mark up
your content for product information, use the following properties of the
schema.org Product type:

Required properties
name

Text

The name of the product.

Either review or aggregateRating or offers

You must include one of the following properties:

Recommended properties
aggregateRating

AggregateRating

A nested aggregateRating of the product. Follow the
Review snippet
guidelines and the list of required and recommended
AggregateRating
properties.

brand

Brand or Organization

The brand of the product.

description

Text

The product description.

image

Repeated ImageObject or
URL

The URL of a product photo. Pictures clearly showing the product (for example, against
a white background) are preferred.

Additional image guidelines:

  • Every page must contain at least one image (whether or not you include markup). Google will
    pick the best image to display in Search results based on the aspect ratio and resolution.
  • Image URLs must be crawlable and indexable. To check if Google can access your URLs, use
    the URL Inspection tool.
  • Images must represent the marked up content.
  • Images must be in a file format that’s supported by Google Images.
  • For best results, provide multiple high-resolution images (minimum of 50K pixels when
    multiplying width and height) with the following aspect ratios: 16×9, 4×3, and 1×1.

For example:

"image": [
  "https://example.com/photos/1x1/photo.jpg",
  "https://example.com/photos/4x3/photo.jpg",
  "https://example.com/photos/16x9/photo.jpg"
]
offers

Offer or AggregateOffer

A nested Offer or
AggregateOffer to sell the product. Include the required and
recommended properties for either Offer
or AggregateOffer (whichever
is applicable to your content).

To be eligible for the price drop appearance, add Offer,
not AggregateOffer.

review

Review

A nested Review of the product. Follow the
Review snippet
guidelines and the list of required and recommended
review
properties.

gtin | gtin8 | gtin13 | gtin14 | mpn | isbn

Text

Include all applicable global identifiers; these are described at
schema.org/Product.

sku

Text

Merchant-specific identifier for product.

Offer

The full definition of Offer is available at
schema.org/Offer. When marking up
offers within a product, use the following properties of the schema.org
Offer type:

Required properties
price

Number

The offer price of a product. Follow
schema.org usage guidelines.

Recommended properties
availability

ItemAvailability

The possible product availability options. Use one of the following values and express
it with a URL link in the markup. Google also understands their short names (for
example InStock or OutOfStock), without the full URL scope.

  • https://schema.org/BackOrder
  • https://schema.org/Discontinued
  • https://schema.org/InStock
  • https://schema.org/InStoreOnly
  • https://schema.org/LimitedAvailability
  • https://schema.org/OnlineOnly
  • https://schema.org/OutOfStock
  • https://schema.org/PreOrder
  • https://schema.org/PreSale
  • https://schema.org/SoldOut
itemOffered

Thing

The item being sold. Typically, this includes a nested product, but it can also contain
other item types or free text.

priceCurrency

Text

The currency used to describe the product price, in three-letter
ISO 4217 format.

priceValidUntil

Date

The date (in ISO 8601
date format) after which the price will no longer be available. Your product snippet
may not display if the priceValidUntil property indicates a past date.

shippingDetails

OfferShippingDetails

Nested information about the shipping policies and options associated with an
Offer. If you decide to add shippingDetails, add
the required and recommended
OfferShippingDetails properties.

url

URL

A URL to the product web page (that includes the Offer).

OfferShippingDetails

OfferShippingDetails enables people to see shipping costs and
estimated delivery timeframes based on their location and your company’s shipping policies.
To make your products eligible for the shipping details
enhancement, add the following OfferShippingDetails
properties to your product pages in addition to Product
structured data. While OfferShippingDetails isn’t required, you
must add the following properties if you want your shipping details to be eligible for
the shipping details enhancement.

The full definition of OfferShippingDetails is available at
schema.org/OfferShippingDetails.

Recommended properties
deliveryTime

ShippingDeliveryTime

The total delay between the receipt of the order and the goods reaching the final
customer. Nest the following properties:

deliveryTime.businessDays

OpeningHoursSpecification

The days that orders are processed. Specify the specific days with the
deliveryTime.businessDays.dayOfWeek property.

deliveryTime.businessDays.dayOfWeek

DayOfWeek

The name of the days when orders are processed. For orders that are received outside of
business days, processing starts on the next business day. The non-business days in
between are added to the handling time.

Use the following enumerations:

deliveryTime.cutOffTime

Time

The time after which new orders are no longer processed on that same day, in
ISO 8601 format. One
day gets added to the handling time.

deliveryTime.handlingTime

QuantitativeValue

The typical delay between the receipt of the order and the goods either leaving the
warehouse or being prepared for pickup, in case the delivery method is on site pickup. Specify
the deliveryTime.handlingTime.minValue
and deliveryTime.handlingTime.maxValue
properties.

deliveryTime.handlingTime.minValue

Number

The minimum number of days that a product is in transit between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.

The value must be a non-negative, whole number.

deliveryTime.handlingTime.maxValue

Number

The maximum number of days that a product is in transit between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.

The value must be a non-negative, whole number.

deliveryTime.transitTime

QuantitativeValue

The typical delay the order has been sent for delivery and the goods reach the final customer.

deliveryTime.transitTime.maxValue

Number

The maximum number of days that a product is in transit between being sent out for delivery and reception by the final customer.

The value must be a non-negative, whole number.

deliveryTime.transitTime.minValue

Number

The minimum number of days that a product is in transit between being sent out for delivery and reception by the final customer.

The value must be a non-negative, whole number.

doesNotShip

Boolean

Indicates when shipping to a particular shippingDestination
is not available. To specify that shipping of the item isn’t available for the
shippingDestination, set to True.
If you set this value to True, then only the
shippingDestination property is required.

Either shippingDestination.addressRegion or a postal code

A region or postal code information, if applicable. Don’t provide both a region and postal
code information.

If you include shippingDestination.addressRegion, the region
must be a 2- or 3-digit ISO 3166-2 subdivision code, without country prefix. Currently,
Google Search only supports the US. Examples: “NY”, “NSW”, or “03”.

If you include a postal code, it must be one of these properties:

shippingDestination.postalCode

Text

The postal code. For example, 94043.

shippingDestination.postalCodePrefix

Text

A defined range of postal codes indicated by a common textual prefix. Use this
property for non-numeric systems, such as the UK.

shippingDestination.postalCodeRange

PostalCodeRangeSpecification

A defined range of postal codes.

shippingRate

MonetaryAmount

Information about the cost of shipping to the specified destination. Specify the shippingRate.currency and shippingRate.value properties.

You can only specify one
shippingRate per OfferShippingDetails
property. To indicate multiple rates for your product, specify multiple
OfferShippingDetail properties.

shippingRate.currency

Text

The currency of the shipping cost, in 3-letter
ISO 4217 format.
The currency must be the same as the currency specified in the
offer.priceCurrency property.

shippingRate.value

Number

The cost of shipping to the shippingDestination. Don’t
include currency symbols, thousands separators, or spaces.

To specify free shipping, set the value to 0.

The following properties are in beta (and not required), and aren’t currently surfaced as
shipping details in product rich results. However, providing this information helps Google
understand the relationship between a product and other related shipping pages on your site.
Google may use this information to develop other rich results.

Beta: recommended properties
shippingSettingsLink

URL

The URL to a page on your site that outlines your company’s shipping policies. This page
must contain one or more policies that are applicable to this product.

Alternative approach to configuring shipping settings with Google

Retailer shipping policies can get complicated and may change frequently. If you’re having
trouble indicating and keeping your shipping details up-to-date with markup, consider
configuring
your shipping settings in Google Merchant Center.

AggregateOffer

The full definition of AggregateOffer is available at
schema.org/AggregateOffer. An
AggregateOffer is a kind of Offer representing an aggregation of
other offers. When marking up aggregate offers within a product, use the following properties
of the schema.org AggregateOffer type:

Required properties
lowPrice

Number

The lowest price of all offers available. Use a floating point number.

priceCurrency

Text

The currency used to describe the product price, in three-letter
ISO 4217 format.

Recommended properties
highPrice

Number

The highest price of all offers available. Use a floating point number.

offerCount

Number

The number of offers for the product.

Monitor rich results with Search Console

Search Console is a tool that helps you monitor how your pages perform in Google Search.
You don’t have to sign up for Search Console to be included in Google Search results,
but it can help you understand and improve how Google sees your site. We
recommend checking Search Console in the following cases:

  1. After deploying structured data for the first time
  2. After releasing new templates or updating your code
  3. Analyzing traffic periodically

After deploying structured data for the first time

After Google has indexed your pages, look for issues using the relevant
Rich result status report.
Ideally, there will be an increase of valid pages, and no increase in errors or warnings. If you find issues
in your structured data:

  1. Fix the errors.
  2. Inspect a live URL to check if the issue persists.
  3. Request validation using the status report.

After releasing new templates or updating your code

When you make significant changes to your website, monitor for increases in structured data errors and warnings.

  • If you see an increase in errors, perhaps you rolled out a new template that doesn’t work, or your site interacts with the existing
    template in a new and bad way.
  • If you see a decrease in valid items (not matched by an increase in errors), perhaps you are
    no longer embedding structured data in your pages. Use the
    URL Inspection tool to learn what is causing the issue.

Analyzing traffic periodically

Analyze your Google Search traffic using the Performance Report.
The data will show you how often your page appears as a rich result in Search, how often users click on it and what is
the average position you appear on search results. You can also automatically pull these
results with the Search
Console API.

Troubleshooting

If you’re having trouble implementing or debugging structured data, here are some resources that
may help you.

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