The 27 Best Natural, Non-Toxic, Clean Makeup Brands of 2022

It’s no secret that natural or “clean” beauty has blown up in recent years. Consumers care about non-toxic ingredients and are making a conscious effort to pay close attention to harmful chemicals commonly found in makeup products, like parabens, that could be wreaking havoc on their bodies. But let’s get real: What does “natural beauty” even mean anymore? Increased demand for clean, cruelty-free, and vegan ingredients has, sadly, caused brands to use suspicious marketing tactics, slapping “natural” and “organic” labels on their products without legitimate certifications.

Plus, it’s difficult to decipher if “natural” makeup brands are being completely transparent when it comes to refraining from harsh chemicals and animal testing. This is why organizations like PETA and Leaping Bunny are so important—both websites offer tools to search which brands are truly using organic, cruelty-free, and ethically sourced ingredients.