The 7 Best Korean Makeup Brands in 2022

Move over sheet masks and dewy serums—we love you, but it’s time for Korean makeup to have a chance to shine (literally). We hear a lot about Korean skincare brands, and for good, hydrating reasons, but the K-beauty industry has even more to offer. With a focus on enhancing natural beauty, Korean makeup products like lip stains, tinted SPF and cheek stains are popular for everyday or a “no makeup-makeup” vibe. Aesthetics are important in Korean beauty, and that’s clear in both the products and their innovative packaging. 

Thanks to TikTok, the magic of Korean makeup has made its way to the For You pages (mine included) of many Americans—finally! Trending videos of vanity-worthy cushion compacts and lip stains promising a transfer-proof lip color, even behind a face mask, have persuaded me to whip out my credit card far too many times, only for me to realize the products are not available in the U.S (cue internal screaming). Sometimes I drift off during meetings, thinking about all the beauty products I can’t try because they’re not available. But since it’s literally my job, I’ve hunted down the best Korean beauty brands that you can (and will!) buy from right now.

Holika Holika

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