WordCamp UK Interview: Noel Tock, Theme Force

It’s always interesting to hear about new WordPress business models. These days theme shops are everywhere, there are people doing training, hosting and customization, there are people selling plugins. But more and more people are trying to settle into a niche. Noel Tock is one of those people and he’s settled on a pretty big niche – restaurants. When you think about how many restaurants there are out there, and how many of them have crappy / no websites, you can see that he’s onto a winner.

Theme Force is a WordPress service for restaurants. It doesn’t just provide themes – just a few clicks and a restaurant owner’s website is up and running within seconds. I cornered Noel at WordCamp UK and asked him about his business venture.